You are better than them.  Your offering is stronger.

Your results speak for themselves.

So why are your competitors getting the calls that should be coming to you?

It is not your product. It is not your service. It is not your team.

It is the way your present your services.  It is your messaging.

And this workshop is where it changes.

Early bird £197.  Standard price £297.  Limited to 30 delegates.

Be honest. How many of these sound like you?

You are brilliant at what you do but your business runs almost entirely on referrals and personal recommendations. You know that is more like a postponement than a strategy.

A stranger who finds you today, be it through Google or LinkedIn or through a passing mention, would not have a clear enough reason to get in touch. And you know it.

You have tweaked the website. You have updated the LinkedIn profile. You have refined the pitch. Nothing has shifted. Because design was never the problem.  It was always the words.

You are watching competitors win clients you know you would serve better. Only because they have clarity.  That should make you furious.

You have been meaning to fix this for months. Possibly years. And every week you leave it for another week, your competitors get the calls that should be coming to you.

This ends on 6th October 2026.

Early bird £197.  Standard price £297.  Limited to 30 delegates.

You started your business because you are exceptional at what you do.

But you may not have had the chance to study the art of positioning a business in a highly competitive market place.

You may not had the opportunity to sat down with someone and learn how to make a complete stranger choose you over everyone else.

You started promoting your business via website, your LinkedIn profile and other social media outlets the only way you knew how. You described what you do, how you do it and why you started.

What nobody told you is that none of that is what a customer needs to hear first.

Before they care about what you do, they need to feel understood.

They need to read your words and feel; "This person gets exactly what I am dealing with."

That feeling, that moment of recognition, is what makes a customer choose you before you have said a single word in person.

And this workshop teaches you exactly that.

Learn how to make your business the clear choice for your prospects, every time.

This is not a seminar.

You will not sit and listen for four hours and leave with a notebook full of ideas you never act on.

This is a working session.

You arrive with a messaging problem. You leave with the solution; written, tested and ready to use the moment you walk out of the room.

Early bird £197.  Standard price £297.  Limited to 30 delegates.

You Will Not Leave With Homework.

You Will Leave With This:

The five step framework "The C.H.A.M.P" to show you how to position your business with the correct messaging against your competitors.  Not a generic example, not a case study.  Your actual business with direct input from the room.

A written positioning statement for your business crafted in the room, tested with the group and ready to use the moment you leave. Your name on it. Your words on it.

Words for your website, your LinkedIn profile, your networking pitch and your sales conversations that make a stranger stop, read and say:  "This is exactly what I need."

A clear, honest and completely compelling answer to the question every customer is silently asking: "Why should I choose you over anyone else."

Carefully crafted messaging that describes your business in a way that lands immediately with strangers; not just people who already know you.

The confidence to talk about what you do to anyone; in a lift, at a networking event, in a cold email, and have it land exactly the way it should. Every single time.

A solid structure for your your 10-minutes presentation, and your sales pitch, that you could use at meetings as well as other corporate events.

'Make Them Choose You' Workshop will forever change the way you talk about your business/organisation.

Guaranteed.

You run a business where your expertise is the product that your prospects judge you on.

You are good at what you do. Genuinely good. And you are fed up that your messaging does not reflect it.

You heavily rely on referrals and personal recommendations, but you want to build a presence that wins clients who have never heard of you before they found you.

You have tried fixing your messaging yourself and it still does not feel right.

You are ready to stop guessing and start working from a framework that actually produces results.

This Workshop Is Not For You If:

You are happy to lose customers to your competitors.

You are looking for a passive experience.  This is a working session. You will be asked to think hard, write honestly and test your words with the group.  

You think your messaging is already working and referrals are enough. If that is genuinely true, then this workshop is not for you.

You are looking for a quick fix with no ongoing effort.

The framework works. But only if you use it.

Do all of the above sound uncomfortable?  Good. That is where the shift happens.

VIP Delegates

5 places only

• Date: Tuesday, 6th October 2026
• Time:  10am to 3pm (registration from 9:15am)
• Location:  Greater Manchester (Venue TBC)
• Places:  30 maximum (in person only)

£197 per delegate - Early Bird
First 15 places only.
Once the first 15 are confirmed, the price moves to £297 and it does not come down.

£297 per delegate - Standard Price
Remaining 15 places.

£497 per delegate - VIP place for 5 delegates only
Everything below plus a dedicated 90-minute in person session with Khan to further help you apply the framework specifically to your business, your sector and your most important marketing channel as well as your website audit.

What is Included:

• The half-day working session - 4 hours of solid work and application
• The complete five step framework "The C.H.A.M.P"
• Pre-workshop course work
• All training materials including workbook, templates and diagnostic tools
• Your personal positioning statement written and refined
• Foundation of your marketing strategy set and refined
• Follow-up resource document within 48 hours
• Personal check in with Khan within 30 days 
• Light lunch & refreshments

Optional bonuses:

• Your carefully crafted elevator pitch
• Structure of your 10-mins presentation
• Structure of your sales deck/pitch

Special bonus:  An additional brand new strategy that will transform how you promote and market your services.

Khan absolutely hates it !!!

Yes, hate is a strong word.

But he can't help it.

Khan absolutely hates to see honest, hardworking, committed business owners and senior leaders struggling to scale their businesses up.

He has worked with business owners, senior leaders, and CEOs across multiple sectors.

He started his business consultancy the Red Kape because he kept having the same conversation.

Brilliant people. Real expertise. Genuine results for their clients.

Yet, same problem every single time.

The person at the top; however talented, however experienced, however genuinely exceptional at what they do, cannot clearly articulate why a stranger should choose them over anyone else.

It is not that the answer does not exist.

But the words to express it have never been found.

This workshop fixes that.

Please remember!  Khan is not a marketer.

He is a business consultant who has spent years helping organisations identify the bottlenecks holding them back. And the single most consistent, most fixable, most expensive bottleneck he has ever found is this one.

Come to the workshop. Do the work. Leave with the words.

That is the promise. 🔴

Is this right for my business?
If you run a business and have service or a product to offer, but you heavily rely on referrals and cannot answer "why should a customer choose you over anyone else" with complete confidence, then absolutely yes.

How is this different from other marketing workshops?
You apply the framework to your own business in the room on the day. You leave with finished work, not homework.

What is the cancellation policy?
Full refund up to 14 days before.  50% refund up to 7 days before.  No refund after 23:59 on 2nd October 2026.  Places are fully transferable at any time.

How does the Early Bird price work?
Early Bird price (£197 per delegate) is for the first 15 registrations only.  After the first 15 registrations, price will go up to £297 per delegate.  

One Question:  Why should a customer choose you over anyone else?

Not a customer who was referred to you.

Not a customer who already knows you.

A stranger. Someone who found you cold and is looking at you and three competitors simultaneously.

What does your messaging say to that person right now?

How have you positioned your business to that person right now?

If the honest answer is not enough, this is the workshop that changes it.

One date.  No recording.

Have you had enough watching customers choose your competitors?

This changes now.

Limited to 30 places.  Early bird price for first 15 places only.